Finally, integrated asset management and booking is here! Managing and scheduling assets have always mattered in production. Equipment, props, facilities, studios, vehicles, and technical resources. They are as critical as the people using them. Yet for a long time, assets have tended to live slightly off to the side of the real planning work, tracked in separate tools, spreadsheets, or systems that only show part of the picture. With the company-wide, integrated asset management and booking across productions, that separation is gone.
With this launch, that separation is gone.
Integrated asset management and booking in Dramatify now live inside the same production planning environment as people, schedules, and projects. Not as a bolt-on. Not as a parallel system. But as part of the same shared plan production teams already work in every day, ensuring seamless integration of asset management and booking.
Explore the feature: Production asset management software that keeps plans aligned as production moves
Planning works best when everything is visible together
In real productions, decisions are rarely made in isolation. When a schedule shifts, it affects more than call times. It affects editing rooms, cameras, studios, vehicles, and technical setups. Planning people without seeing assets, or assets without seeing people, forces teams to mentally connect dots that the system should handle for them.
By bringing Booking and assets directly into production planning, teams get a single, coherent view of availability across productions. People, equipment, and facilities are no longer planned in separate mental spaces. They are viewed, checked, and coordinated together, in context.
This makes everyday decisions faster and more confident. It becomes easier to match the right editor with an available editing suite, to see how a piece of equipment is shared across overlapping productions, or to understand at a glance where capacity still exists when plans start to move.
Company-wide assets, without losing production context
One of the challenges with assets is scale. As organisations grow, productions multiply, and resources are shared more widely, asset information tends to fragment. What exists centrally often loses relevance locally, and what works at the project level rarely scales across the company.
This release closes that gap.
Assets are managed centrally at the company level, creating a shared, reliable foundation. Booking then brings those assets directly into production schedules, where context matters most. Teams can see what is booked, what is partially used, and what is unavailable, not in abstraction, but in relation to the productions they are planning and the people involved.
The result is clarity without rigidity. A structure that supports multiple productions in parallel, without forcing teams into workarounds or duplicate tracking.
Built for change, not just for plans on paper
Production plans change. That is not an edge case, it is the norm. The value of a planning system is not how well it represents the first version of a schedule, but how well it holds together when adjustments start to ripple through the day.
Because asset booking now sits inside the same planning layer as people and schedules, changes remain readable. When dates shift or resources move, teams can immediately see the implications across both people and assets, without reconciling information across tools or guessing availability.
This is not about adding more detail. It is about reducing uncertainty.
Integrated asset management and booking: A step forward for the platform
This launch completes an important part of Dramatify’s company-wide production workflow. Asset management and booking now sit naturally alongside staff, crew, cast, locations, and schedules, all within the same platform and planning logic.
If you’re also building out company-wide location workflows, the Location Bank fits neatly into the same “shared foundation, planned in context” approach.
For production teams, this means fewer blind spots, fewer handovers between systems, and a clearer shared understanding of how work is actually organised.
Asset management and booking now happen where production planning actually happens. And that makes the entire plan easier to trust.
Next: Book a demo or see how the workflow fits into your productions.
Photo credit: Dmitrii Shirnin/Unsplash
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