News, releases and insights from the world of production
Dramatify is back in the Premium Lounge at MIPCOM 2026. See what's new since last year, including company-wide resource scheduling, integrated asset and location management, live production upgrades, expanded AI tools and Slack…
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Live productions demand speed. Studio productions demand organisation. Our latest Dramatify update introduces new workflow improvements requested by…
This article examines how reality TV productions plan for unscripted storytelling, keeping large teams aligned while connected workflows cut admin work.
See how broadcasters use Dramatify to coordinate crews, facilities and schedules across countries and time zones for FIFA World Cup 2026 coverage.
Part of a ten-part series on entertainment production, this piece breaks down where talent show workflows strain and how connected systems ease that complexity.
Part of a ten-part series on entertainment production, this article shows how repeatable TV formats still get produced inefficiently and cost more than needed.
Explore five entertainment rundown templates that turn one-off live shows into repeatable, scalable formats production teams can reuse each episode.
Eurovision qualifier broadcasts test production systems under real pressure. Five lessons on keeping editorial planning, rundowns and live execution connected.
Part of a six-part series, this piece examines why live shows break during execution and how integrated rundowns, graphics and cues keep content aligned live.
Live entertainment pushes rundowns to their limits. See how digital rundowns absorb timing shifts, content changes and parallel cues without breaking.
Live entertainment does not fail because of planning or creativity. It fails when control fragments during execution. Here's why digital production systems are…
Entertainment production breaks down when planning, content and live changes sit in separate tools; this piece explores building one connected workflow instead.
Dramatify's AI show development tools help production companies generate more targeted ideas faster, aligned to broadcaster needs and slots.
The final piece in a four-part series argues sports producers scale live broadcasts through connected production management software, not bigger studios.
Part three of a sports production series looks at how spreadsheet rundowns quietly drift from reality at scale, turning live edits into costly mistakes.
Dramatify now manages equipment, props, studios and vehicles inside the same planning environment as people, ending separate spreadsheets and side tools.
Part two of a four-part series examines why newsroom systems break down once sports production leaves the building, and what a connected workflow needs.
The first in a four-part series explains why Olympic-scale broadcasts succeed or fail based on how content is structured months before crews arrive.
Dramatify's Production Contact Manager builds a lasting, production-aware database of locations, fixers, and vendors that stays with the company after wrap.
The Dramatify Location Bank turns hard-won location knowledge into a searchable, reusable database that production teams can share across projects.
A guide to the American Screenwriting Standard, covering master-scene format, scene numbering and rewrites for screenwriters and production teams.
Dramatify's Production Resource Scheduling gives broadcasters clear, conflict-free booking for cast, crew, staff and freelancers across every production.
A tutorial on using Dramatify's AI Rundowns to speed up script writing and revisions, freeing production teams to focus on creative decisions.
AI broadcast rundown software built for live and studio TV teams, helping fast-turnaround shows edit and refine rundown scripts without losing time.
A free tutorial on using colour-coded cast booking and scheduling to track availability and confirmations, avoid double-bookings, and keep call sheets accurate.
Dramatify's new Slack integration, now in open beta, pushes key production notifications straight to the channels crews already use every day.
Dramatify introduces AI Script Breakdowns, turning screenplays into schedule-ready data in seconds and cutting hours of manual breakdown work.
Dramatify's AI Assistant builds, writes and revises TV rundowns in minutes, updating timing and content in real time as guests and segments change.
Dramatify's AI Show Developer generates tailored show concepts and episode outlines in moments, helping teams pitch faster without a commission.
Dramatify marks five years powering Finland's UMK Eurovision qualifier, handling scheduling, rundowns and team management alongside broadcaster YLE.
Dramatify makes its Olympic debut at Paris 2024, partnering with Finnish broadcaster YLE on content planning and broadcasting tools for the Games.
Dramatify launches iCalendar import and export, syncing production schedules to Outlook, Google Calendar and Apple Calendar for cast and crew.
This guide walks through creating broadcast and streaming rundowns in Dramatify, from adding content to routing it to teleprompters and cue cards.
Dramatify joins Marche du Film 2024 in Cannes, inviting professionals to meet CEO Annika Lidne and see its online production collaboration platform.
This Dramatify tutorial guides production managers through setting cast and crew access controls that balance security, IP protection and team efficiency.
Announced at the European Film Market in Berlin, Dramatify's Professional Plan bundles production tools for drama, entertainment and sports from USD 95/month.
Dramatify unveils its Non-Fiction Starter Plan at EFM Berlinale: a lighter rundown solution for live and studio productions, from $45/month for three seats.
Dramatify launches its Fiction Standard Plan, a tailored suite built for drama productions, streamlining the process from first script to final cut.
A step-by-step tutorial covers rundown setup in Dramatify for broadcast and streaming professionals, aimed at improving collaboration and workflow efficiency.
Dramatify unveils flexible, tailored subscription plans that replace fixed-seat pricing, letting productions of every size choose the plan that fits.
A tutorial shares eight tips for using Dramatify's episode functionality across entertainment, sports, current affairs, and serial drama production.
UMK23 won Event Show of the Year at Finland's Kultainen Venla Emmys, after Kaarija earned 50% of the national vote in Finland's Eurovision selection show.
Dramatify invites drama producers to meet its CEO at EFM Berlinale 2024, February 15 to 21, to discuss workflows reshaping production efficiency.
Dramatify introduces Blocks for rundowns, letting broadcast teams group and reorder scenes together, a feature built for Paris 2024 Olympic coverage.
Amazon Studios has approved Dramatify's platform for its productions after a rigorous cybersecurity review, affirming its secure production management.
Dramatify joins the SportsPro Summit 2023 in Madrid, Nov 28-30, to showcase how it supports sports broadcast, video and streaming production.
Dramatify scheduled 24 hours of maintenance on October 28-29 to strengthen platform security, during which the web application was temporarily unavailable.
Dramatify launches its Day Planner, a new tool for building daily production schedules faster across complex, fast-moving shoots like live TV.
Dramatify heads to MIPCOM 2023 in Cannes, offering media executives meetings on its platform for integrating pre-production and production workflows.
Dramatify's cloud platform brings remote-ready production tools to sports broadcasting, letting teams run shows from any arena, slope, or studio location.
Dramatify adds film location options and new location types like facilities, accommodations and transport hubs to speed up location management workflows.
Dramatify returns to IBC 2023 in Amsterdam, September 15 to 18, showcasing new features for entertainment and sports scheduling in broadcast production.
Finland's public broadcaster YLE used Dramatify's digital-first workflow to manage a 180-page, seven-hour live rundown for a summer festival broadcast.
Dramatify revamps cast and character management with clearer permission groups, including Full Access, Tailored Access and No Access levels.
Dramatify launches an integrated cloud budgeting solution for film and TV productions, replacing desktop tools like Movie Magic and spreadsheet workarounds.
Dramatify introduces Rehearsal Rundown Mode, extending its live rundown tools to help teams rehearse large live and music shows without manual workarounds.
Swedish broadcaster SVT produces its updated Summer Holiday childrens series on Dramatify, blending live, pre-recorded and purchased content each day.
Dramatify returns to the European Film Market at the Berlinale with new features spanning development through shooting, offering meetings with CEO Annika Lidne.
Dramatify returns to London's MPTS at stand E80 in the Grand Hall, offering free tickets and meetings with CEO Annika Lidne on May 10th and 11th.
Dramatify returns to MIPCOM in Cannes with new features for drama, entertainment, non-fiction and sports, including an updated Gantt-style production planner.
Dramatify wins a Stadiem development grant worth 70,000 euros, funding new work on automated, integrated production budgeting for the platform.
Dramatify exhibits at IBC 2022 in Amsterdam, hall 7 stand D42, showcasing workflows for live sports, drama, entertainment and branded content.
Dramatify powers production of Finland's UMK 2022, the national final selecting its entry for the Eurovision Song Contest, airing live February 26th.
Dramatify is selected as a top European startup for the TechTour Future22 final, its third appearance among thousands of entrepreneurs vetted by investors.
Dramatify plans to attend IBC in Amsterdam this December, sharing hall 7 with partner CuePilot, as in-person events resume after a year of remote meetings.
Dramatify adds a Stylist's schedule, a read-only view of the cast schedule showing which stylists work with which cast members, plus automatic conflict flags.
A new character stripboard shows scene items and hair and makeup looks per character, filterable by episode, script day, and shoot date, with script links.
Scene items get a dedicated section and finer-grained permissions, letting teams grant read-only, full, or department-specific access to breakdown items.
The Finnish Eurovision Song Contest, affectionately nicknamed Mello, is produced on Dramatify's cloud production management platform.
Dramatify's crew list now supports grouping by department, making it easy to spot staffing gaps alongside its existing one-click contact features.
Dramatify's breakdown scene split lets you divide screenplay and AV-script scenes while keeping shared numbering and assigning separate details.
Cast and crew profiles in Dramatify now support NDA uploads alongside contracts and releases, with checkmarks in the team report for quick status checks.
A major update adds visual crew scheduling by team or department, planned absence tracking, and a separate cast booking feature for non-fiction productions.
Sweden's public broadcaster SVT used Dramatify to power a pandemic-era Nobel Prize special mixing live segments with interviews and archive footage.
Dramatify adds a COVID/Health Supervisor role to call sheets, letting productions flag health and safety team members under UK pandemic rules.
Dramatify's rundown play mode adds redlining, highlighting the live scene in red so teams can track exactly what's airing during a big broadcast.
Dramatify adds Cast and VIP privacy protection, letting productions hide sensitive contact details from general team members while admins keep access.
A Dramatify update moves Cast into its own Cast and Character section with dedicated permissions, making cast access easier for creative team members to manage.
Dramatify speeds up the Story Order stripboard by splitting sort-by-set and sort-by-location into tabs and adding a load-more option for long stripboards.
Dramatify joins MIPCOM 2020 both online, running October 3rd through November 17th, and in person at the Palais in Cannes, October 12th to 14th this year.
This update adds script sides for shooting-day scenes, a scene-to-script link in scheduling, and a new company section to Dramatify's toolset.
A scheduling update adds visible banner times, on-strip character names, and date range filters, giving schedulers faster tools for daily planning.
Dramatify adds character and set continuity tracking with before and on-set reference photos, plus a new image gallery for production sets and locations.
Makeup and hair tools gain image galleries, basic cast attributes like eye and hair colour, wig charts, and full Looks with images and product listings.
A new wardrobe feature adds sizing, measurements, allergy notes, and an image gallery per character, plus importable wardrobe data and rundown end times.
Dramatify adds a rundown start button for show mode, letting live broadcasts and studio recordings reset scene timings to match the actual air time.
Following the script breakdown update, Dramatify refreshes its Story Order and Running Order stripboards to show breakdown notes for wardrobe, props and more.
Dramatify's Breakdown update adds filtering by script, set or character and extends limited access to creative team members on specific tasks.
Dramatify adds shared links and QR codes so non-Dramatify users like camera operators and translators can view read-only rundowns without an account.
Dramatify launches an Updates section and dashboard box, showing automatic alerts on new, changed or deleted episodes, scripts, scenes and sets.
Dramatify adds an Animal department, smarter stunt and stand-in tracking, character relationships, and an upgraded Final Draft screenplay importer.
Dramatify redesigns its Today page into a clearer production dashboard and adds scheduling updates, including banner copying and new time-of-day markers.
Scheduling adds a drag and drop calendar view, separates cast availability from conflicts, and introduces new crew roles for larger TV productions.
Dramatify meets production teams at the European Film Market during Berlinale 2020, covering efficient management for film, drama, entertainment and factual.
Dramatify launches integrated cue cards for print and digital use, connected to rundowns and teleprompter exports for a faster, paperless workflow.
Dramatify attends MIPCOM 2019, where CEO Annika Lidne will be available for one-on-one meetings throughout the event, October 13th through 17th.
Dramatify visits Tallinn's Black Nights industry event and London's Focus event, discussing production efficiency and offering live demos of its platform.
A busy autumn schedule takes Dramatify to IBC in Amsterdam, Kiev Media Week, MIPCOM in Cannes, and a MIPCOM MasterClass in Krakow, with meetings open to book.
Dramatify adds two printable call sheet templates, one built for readability and one for compact information, both auto-filled from existing production data.
Dramatify powers its biggest broadcast yet, at the core of EBU's Let the Peoples Sing choir gala broadcast live from Helsinki across Europe.
Scene item management gets smarter, with quick copy between scenes and image attachments for wardrobe, props, vehicles, and equipment across departments.
Dramatify automates on-set food and meal handling, tracking dietary needs, plate counts, break times and per-cast meal cost rules in one place.
Dramatify adds cast and crew check in and out, tied to scene and crew scheduling, with working hours exportable to your spreadsheet application of choice.
Dramatify exhibits at the Cannes Film Festival and Marche du Film, based in the Scandinavian Pavilion near the old harbour, with new features on demo.
Dramatify makes its first appearance at NAB Show in Las Vegas, exhibiting in the Startup Loft alongside broadcast technology from radio to virtual reality.
Dramatify attended EFM Berlinale 2017 and spoke at the Producers Hub, meeting film and TV producers at one of the industry's key business markets.
Dramatify introduces image-supported location lists, photo slideshows and image boards with comments for faster, visual location management.
Dramatify co-hosts a Stockholm meetup on VR in drama, documentary and broadcasting, featuring VR storytelling, Olympic VR broadcasts and hands-on demos.
Dispatches from MIPCOM 2016 in Cannes, where Dramatify meets animation, drama and factual producers and previews upcoming support for VR production.
Dramatify adds customisable Character and Cast reports covering working periods, scenes and locations, with fields you can hide before printing or sharing.
Dramatify is named a finalist in Sweden's InUse Design Awards 2016, recognised for the usability and design of its production management interface.
An upgraded screenplay import lets you upload multiple script revisions and sync scenes with breakdowns, scheduling, and call sheets, built with Final Draft.
Dramatify co-hosts Sweden's first scripted VR meetup with Google, TV4, Cmore and the Swedish Film Institute, livestreamed for industry professionals.
Dramatify returns to MIPTV, one of the largest TV markets, a year after reaching the final five in a global television technology startup competition.
Dramatify launches commercially at the European Film Market in Berlin, offering a 15-day free trial of its platform for taking productions from script to shoot.
Dramatify invites industry professionals to meet in Berlin at the European Film Market, showcasing its advanced TV and film production management platform.
Dramatify adds support for right-to-left scripts and screenplays in Arabic, Farsi, Hebrew, and Urdu, launched at the Dubai Film Festival this year.
Dramatify brings its production demo to the Dubai Film Market, now supporting scripts and screenplays in Arabic, with meetings available through December 15th.
Dramatify's blog reflects on how Western-centric name fields on the web fail international users, and why naming conventions deserve more care.
Dramatify adds individual user access controls, letting production teams toggle team members' access on and off without removing them from the project.
Dramatify attends the Power to the Pixel cross-media forum in London, meeting innovators exploring cross-platform content, VR and new financing models.
Dramatify introduces a Day out of Day report tied to scheduling, tracking when cast and participants start and stop work for better planning and cost control.
Dramatify releases a technical script breakdown tool, letting production teams tag scene items to scenes, sets or characters and assign them to departments.
A product update lets productions build team profiles, set permissions and pull team reports before sending invitations, simplifying cast and crew admin.
Dramatify heads to the 68th Cannes Film Festival and Marche du Film, with CEO Annika Lidne based at the Scandinavian Terrace for demos and meetings.
Dramatify is named among five of the most innovative TV and video technology startups at MIPLab 2015, pitching to industry judges in Cannes.
Dramatify attends the 2015 European Film Market alongside the Berlinale, demoing new features and meeting near Martin Gropius Bau and the Marriott.
Dramatify attends the TV Drama Vision seminar and Nordic Film Market in Gothenburg, offering demos of new production features not yet publicly released.
Dramatify adds screenplay watermarking, automatic tracking footers and customizable cover pages to help producers protect scripts as intellectual property.
Dramatify launches a drag and drop planning grid and calendar overview for scheduling larger, multi-team drama and TV productions alongside call sheets.
Dramatify adds drag-and-drop scene ordering, planning banners for non-shooting events, time codes for drama and an automatic page calculator.
Dramatify welcomes Martin Vilcans, former Head of Development at Goo Technologies, as its second developer to build features requested by production teams.
This tutorial walks through building mobile-friendly call sheets in Dramatify, showing how a well-prepped project turns creation into a few-minute task.
A tutorial walks through Dramatify's production planning tools for connecting scheduling to call sheets on smaller drama and non-fiction productions.
This tutorial covers Dramatify's flexible AV scripts, which scale from simple production schedules to storyboarded scripts readable on mobile on location.
Dramatify adds import from Movie Magic Scheduling, letting teams keep their existing workflow while distributing call sheets digitally to mobile devices.
Dramatify heads to the Cannes Film Festival 2014 and its Marche du Film market to meet producers, press and educators from around the world.
Dramatify joins the Input public service broadcasting conference in Helsinki to discuss green filmmaking and new technology in television production.
This tutorial shows how importing an FDX screenplay into Dramatify links characters, cast, sets and locations through to your finished call sheets.
Dramatify adds sets to locations, helping production teams tell sets and locations apart and plan studio and sound-stage shoots more easily.
Dramatify held its first lecture at Stockholm's Medieinstitutet, where TV production students now use the platform for their drama block projects.
Dramatify attends MIPDOC 2014 in Cannes, meeting documentary and factual producers to discuss faster, smarter production planning with less risk.
Dramatify shows its latest release at MIPDOC and MIPTV 2014 in Cannes, demoing new features for scripted and non-scripted TV production to interested producers.
Dramatify adds an in-app newsfeed and messaging feature, letting production teams communicate by role or department without relying on email lists.
Dramatify joins the TTSweden delegation at LeWeb 2013 in Paris, December 10 to 12, Europe's premier internet conference marking its tenth year.
Dramatify introduces flexible AV scripts for commercials, documentaries and other non-scripted formats, built to support radio and live-streamed events too.
Dramatify heads to MIPCOM in Cannes, October 7 to 10, to demo faster, more modern production management tools for cast and crew on any device.
Designer Jonas Sahlstrom reimagines the printed call sheet for productions that still prefer paper alongside Dramatify's digital scripts and schedules.
Dramatify's first major upgrade boosts speed and adds solid offline support, so production teams can keep working even without mobile coverage on set.
Dramatify secures 550,000 SEK in Swedish innovation funding from Vinnova and Almi Invest to expand market reach and continue product development.
Dramatify attends the Cannes Film Festival, joining the Marche du Film to connect with international producers buying and selling film rights.
Dramatify pitches at Mini-Seedcamp Stockholm alongside ten other companies, drawing feedback from investors including Wellington Partners and Balderton.
Dramatify heads to MIPTV in Cannes to meet international clients and cover the latest trends and talks from one of TV's biggest industry events.
Part two on cracking YouTube's code, covering a service that converts existing Facebook and Twitter followers into loyal YouTube channel subscribers.
Part one on cracking YouTube's algorithm, explaining why building channel subscribers now matters more than releasing a trailer before premiere.
Dramatify previews mobile access to screenplays and call sheets, giving cast and crew scripts and schedules on their phones, tablets and laptops.
Dramatify announces its alpha release to a reference group of producers, line producers and cinematographers, testing the tool for the first time.
A behind-the-scenes update on Dramatify's approaching alpha release, bringing online screenplays and call sheets to desktop, tablet and phone.
A recap of a hectic day for Dramatify at LeWeb 2012 as part of TTSweden2012, filled with booked meetings, chance encounters and surprising industry contacts.
Dramatify pitches at Stockholm's Internet Discovery Day, connecting with investors and developers among more than a hundred Swedish startups in attendance.
Dramatify joins the Swedish startup delegation at LeWeb, receiving pitch training from Creandum and the Sweden Mobile Association ahead of the conference.
Dramatify won the Wistrand Startup Star competition, gaining validation from investors and startup experts along with free legal advice for the company.
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