Annika Lidne

Now supporting scripts and screenplays in Arabic and Farsi

Now supporting scripts and screenplays in Arabic and Farsi

Dramatify now supporting scripts and screenplays in Arabic and Farsi!

The film industry in countries with languages written from right to left, have had a hard time working with script development since none of the usual screenwriting programs support RTL languages.

After requests from the Gulf, Dramatify launched support for both drama screenplays and non-fiction scripts at the Dubai Film Festival that currently is underway. The support works for all languages written from right to left, as mentioned Arabic and Farsi but also Hebrew and Urdu.

We at Dramatify hopes this will help the film and TV industry throughout the Middle East!

The power of a name – working with international teams

The power of a name – working with international teams

Many people across the world have to live with online services that don’t care how they want to be greeted or how their name is written. We think that’s very unfair.

Names – and how we are named – are intensely tied to our personality, ethnicity and tradition. The internet actually quite seldom recognises this, and tries to force a Western naming pattern on everybody. If matters were reversed, I’d have to live with receiving emails with “Hello Lidne!” as the personalised greeting instead of “Hello Annika!”. A small thing you might think. It’s not.

The Westernised standard

Most forms on the web that asks you to leave your name, looks something like this:

names in international teams

It leaves no room for the initial that many Americans use to differentiate their name from other people, like actors Michael J. Fox or Michael C. Hall.

It also takes for granted that the first name comes first and is my given name, and that my last name comes last and is my family name. Not so in many Asian countries.

In China, a name like Mao Ze Dong, consists of the family name “Mao”, the generational name “Ze” shared by siblings, and the given name “Dong”.  While not everyone have a generational name anymore, those who do, expect to be called by friends “Ze Dong”, not just “Dong”.

Meanwhile in India, there is a vast variety of combinations like

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  • “Kogaddu Birappa Timappa Nair” follows the order villageName-fathersName-givenName-lastName
  • in Rajasthani, the name “Aditya Pratap Singh Chauhan” is composed of givenName-fathersName-surname-casteName
  • and, in another part of India the name “Madurai Mani Iyer” represents townName-givenName-casteName


Most developers (at least in countries with Latin and Cyrillic alphabets) usually assumes that the first name in the form is your given name and use that to personalise greetings on the web and in transactional emails.

As you see in the examples, that assumption can end up being very, very wrong!

Names for official credits and nicknames

Meanwhile, in Spanish and Portugese speaking countries, names usually follows a Western standard order, but can be very long. It is common with names consisting of several given names as well as both your mother’s and your father’s family names like “José Eduardo Santos Tavares Melo Silva.”

In English and Scandinavian speaking countries it’s common to shorten a name, from “Katherine” to “Kate”, or from “Mikael” to “Micke”.  In other countries like Thailand and Russia, many people have a separate preferred nickname used by friends and family.

Full name and “personal” name

At Dramatify, we must handle names correctly for credits and payroll, but with Dramatify’s social team features, it’s also nice to know what people prefers to be called by their team mates and also for us to greet them properly in emails and other communication.

To handle all of these various ways of using names, and get it right both for official credits and for close working relationships, we at Dramatify have chosen to have full name and “I’d like to be called” instead of the usual firstname / given name and last name / family name form fields.

Suddenly, users can decide how they want to be addressed, while getting their official full name correct.

To learn more about names all over the globe, and how to handle them digitallt, read the W3C schools article that inspired Dramatify’s naming convention.





Launching individual user access

Launching individual user access

Now we make it easier for you to administer access!

Today we launch individual user access. This means that you can add your entire team to Dramatify and decide on an individual basis who should have access to Dramatify and not. Up till now you’ve had to remove a team member entirely from your production to shut off their access.

Now you can:

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  • Add a team member to your team list, but delay inviting them to a later date
  • Toggle access on and off as you need. For instance, you might want to shut off access for actors that are ready with their parts, but have the option of turning on access again if someone needs to do any additional work.
  • Keep an intact team list for reference and credits


Of course, you can still remove team members completely from a production. If you do, you’ll need to send them a new invitation if you’d like to add them again.

Happy producing!

Meet us at Power to the Pixel!

Meet us at Power to the Pixel!

Tomorrow, October 13th, we will attend Power to the Pixel conference in London. The conference describes itself as “a magnet for the world’s leading professionals working at the forefront of media innovation. Inviting a collection of international professionals from a range of different media sectors, the audience will hear a series of boundary stretching ideas around prototyping, brand building, user data, new ways of financing, distributing and creating cross-platform content, virtual reality and new entertainment formats.”

We look forward to meeting new people at the cutting edge of media development and introduce Dramatify’s production management solution aimed to support productions on the cutting edge.

If you’d like to meet us, ping @annika on Twitter or send me an email.

The Day out of Day report – much asked for!

The Day out of Day report – much asked for!

Many of our users have said they want us to build a Day out of Day report. And here it is, ready for your fall and winter productions!

Day out of Day report is completely linked to our scheduling. You will be notified when a character and participants begin working, working and stop working. If you have a long production, you can also filter on the date period you wish to see.

A smart way to planning cast and statistically days is to have the scheduling and Dood report open in separate tabs in your browser. Reload the page with Dood reports when you have made changes in your scene planning, and you can really plan better and save costs.

Take a moment and look at our tutorial about scheduling, including Day out of Day report, you might see some new smart functions has not been used yet!

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