Annika Lidne

Meet us at NAB Show in Las Vegas!

Meet us at NAB Show in Las Vegas!

Press release: World’s first smart script tool for multi-camera live & studio shows

Press release: World’s first smart script tool for multi-camera live & studio shows

Dramatify launches a unique, collaborative script tool for multi-camera live and studio shows, developed together with live-tv show directors, production co-ordinators and script writers.

Today, most live and studio shows handcraft scripts and running orders in spreadsheets – a tool made for numbers, not scripts. Existing digital script tools on the market have so far been made for either drama or news, not entertainment, galas or talkshows. With Dramatify’s new script tool for multi-camera shows, producers and their teams can save time, resources and a lot of frustration.

With Dramatify, show directors, producers, production coordinators, technical crews, screenwriters and talent, not only get a live and studio script tool made for the task, but also:

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  • easily customised script set up
  • collaborative writing
  • tailor-made views for technical crew and talent respectively
  • automatically colour-coded scenes depending on source
  • running time, real time and reverse time options
  • work status (red, yellow, green)
  • one-click addition of sets and cast
  • dark mode when using tablets, computers and smart phones during studio shoots
  • teleprompter export of either both action and dialogue, or just dialogue

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Dramatify’s smart script tool for multi-camera live and studio shows is also:

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  • fast, due to smart functionality and drag’n’drop interface
  • collaborative, decide exactly who should be able to read or write
  • multi-homed, works on any device with a modern web browser; computers, tablets and smart phones
  • integrated, with all of Dramatify’s other features: team management, messaging, characters & cast, sets & locations, scene items (including props, wardrobe, set dressing and even security), scheduling, call sheets and reports
  • eco-friendly, all of the team can use Dramatify on their favourite device, and there is no need to print information to distribute it.

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Quotes

– There has been a huge demand for digital tools that make productions smooth. TV-shows are getting bigger and bigger and more complex with many screens, set ups, graphics, props etc. says Rami Lindholm, TV-director at the Finnish national broadcaster Yle who have been essential to developing the new script and running order tool. Lindholm has a background of several hundreds of galas and shows. He continues:

– The point is that the softwares that have been available until now, are made for news or dramas. Demands for entertainment shows are different. Spreadsheets are frustrating to use as a script or running order tool.

– Co-operation with YLE have been very important, because YLE produces every genre. It has been essential to receive input from a big player, as well as extend and integrate the production crews’ wishes to Dramatify; from team management and communication to call sheets and reports, says Dramatify’s CEO and cofounder Annika Lidne, and continues:

– The TV and film industry is years behind other industries when it comes to smart, eco-friendly, mobile collaboration tools, that’s why we founded Dramatify.

– Many production companies and broadcasters work across genres, from drama to entertainment, talkshows, documentaries, commercials or trailers. We understand their need for one tool that is made for the specific formats and processes in our industry and also supports their team and their productions regardless of format and content. Dramatify is one system for all team members, both crew and cast, says Dramatify CEO Annika Lidne.

Facts

Dramatify is a Swedish startup revolutionising production management in TV, film, video and VR. In 2015, still in beta, MIPTV regarded Dramatify as “one of the world’s most innovative startups within television and video technology”. Dramatify is the only online, mobile production management platform handling production across genres: drama, entertainment, current affairs, factuals, documentaries and commercials.
www.dramatify.com

YLE is the Finnish national broadcaster and well-known in the industry as being at the forefront of technical development – often being the first with introducing and trying out new tools and ways of working. Yle´s role has been consulting in product development.
www.yle.fi

Top image by © Björn Falkevik for Dramatify. More images to download on our Flickr page

European Film Market / Berlinale 2017

European Film Market / Berlinale 2017

This year Dramatify is not only attending the EFM / Berlinale, but also invited to speak at the Producers’ Hub.

The European Market is smaller and less glitzy than Marche du Film at the Cannes film festival, but also more business oriented and more accessible. It definitely have the best mingle areas of any market we’ve been to, with large and small cafés and lounges scattered everywhere. With the strong showing from independent producers, who do not tend to buy stands of there own, deals are done in the joint mingle areas.
If you want to meet us at Berlinale, just send an email and let’s meet!

VR meetup Sweden#2: On VR in drama, documentary and broadcasting

VR meetup Sweden#2: On VR in drama, documentary and broadcasting

For the second time, Dramatify arranges an afternoon focused on the future of moving image  – VR in drama, documentaries and broadcasting.

The afternoon of November 18th in Stockholm we will meet a number of super exciting VR experts and trailblazers! Learn more about VR storytelling, the VR broadcast from this summer’s Olympic Games, how to do a weekly VR show, how VR visualises hidden structures, brandbuilding and marketing with VR, Google Daydream and much more! You’ll also get the chance to try out various VR projects.

The #VRmeetupSWE is organised by Dramatify together with The Stockholm Film Festival / Stockholm Industry Days, Smart Kreativ Stad / Filmregion Stockholm-Mälardalen, The Swedish Film Institute, Google and MTG.

Learn more and register today! The event is free and we buy you coffee!

 

Meet us at MIPCOM 2016

Meet us at MIPCOM 2016

Today MIPCOM 2016 kicked off in Cannes, and I’m here holding back to back meetings, evangelising about Dramatify. The response is fantastic, from animation producers to drama and factual.

In between, I also catch some of the sessions on VR as Dramatify is gearing up to support VR production along with 2D and 3D.

If you want to meet and talk production and get a demo of Dramatify, just contact Annika or send a tweet to Dramatify!

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